Canada's strict branding and advertising rules will try to take fun out of legal weed

Recreational pot should be legal in Canada by summer, but it won’t be glamorous.

Producers trying to market their product face a battery of proposed government restrictions similar to those governing the sale of cigarettes. Labels may have to display graphic health warnings, adhere to standardized lettering and limit the use of colors and “brand elements.” Celebrity endorsements and consumer testimonials are banned.

It’s a reality check on an emerging industry that’s seen dizzying growth. Shares of Canopy Growth Corp. have more than tripled in the past year. Its market value of C$7.2…

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